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About us

Food Futures Insights is a new type of insights agency. We’re all about helping you to experience the trends that matter, by using the stage of leading cities across Europe to bring the latest developments in food-to-go, retail and foodservice to life.  We combine theory and practice by helping you learn in the store environment, delivered via our immersive store experiences. 


As traditional boundaries between foodservice and retail blur, we help our clients to understand the future of the physical in-store environment, and the importance of experience in the food formats of the future. 

Food Futures Insights is led by Gavin Rothwell, a leading European food-to-go and retail expert with over 15 years’ experience of helping businesses make better decisions to drive their food-to-go and retail strategies.                                                                                                   +44 (0)7803 663601


Gavin Rothwell

Director and Founder

Gavin has over 15 years' experience analysing and consulting into the food retail and food-to-go sector, which he's most recently combined with leading food-to-go and retail safaris across a host of European and North American cities. As the founder of Food Futures Insights, he brings expertise and experience from leading IGD’s retail safari and study tours programme in Europe, alongside setting up and leading IGD's global food-to-go insights stream.

Gavin closely tracks major trends and strategies, across both retail and food-to-go, and uses this insight to help FFI's customers make better strategic decisions. He is an experienced public speaker and regularly presents at events. In his time, he has also led the grocery and home related goods retailing team at Verdict Research, and spent time working as an FMCG/ CPG consultant analyst at Datamonitor.  When he's not tracking retail and food-to-go, you'll often find him on the touchline coaching his son's football team, or on his bike. Follow or connect with Gavin on LinkedIn to stay up to date with his latest insights, or drop him an email at

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