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The GIANT Company: food format innovation in Philadelphia

Join us for an alternative retail safari...


In normal times we spend a lot of our time sharing best practice inspiration and innovation across retail & food-to-go through safaris. And while we’re currently planning a number of UK based safaris for the coming months, our wider global programme remains on hold for now.

But we haven’t stopped looking globally at trends and innovation across retail/ food-to-go formats. And we have set up our Food Formats in Focus service for those looking to take this deeper (get in touch to find out more if you’re not already subscribed). Plus through recent webinars, with RATIONAL, we’ve been able to share some hugely impressive format and concept developments from across Europe, South Africa and Latin America.

Our next webinar takes this further - it is one we're really looking forward to. Imagine having the backing of a major global retailer, but having a remit to create new formats that target new missions and consumers, and being given a major city within which to develop and roll out the concept. That’s the remit that Paul Madarieta and his team at The GIANT Company (part of Ahold Delhaize) were given in Philadelphia. And they’ve delivered some fantastic formats in response.

They haven’t been afraid to go for new opportunities and missions, in both the smaller urban supermarket format GIANT Heirloom and the recently opened large format, GIANT Riverwalk, which cuts across a wide range of retail and foodservice missions. The Heirloom format includes all the features you’d expect from a fresh focused contemporary urban supermarket, plus some you might not, such as a beer tap wall and gaming zone. Meanwhile the Riverwalk store’s food hall includes its own offer as well as collaborations with local restaurants and food-to-go operators, a tap wall /beer garden, and indoor and outdoor seating areas, alongside an inspirational and extensive food retail offer.

So we’re absolutely delighted that Paul will join Benjamin Nothaft and myself for this next session, on Tuesday 25 May. Sign up here or get in touch to find out more.